Frequent flyer program of Southwest Airlines that is Rapid Rewards, held onto its title of Best Customer Service for the 6th consecutive year at InsideFlyer Magazine’s Freddie Awards. Rapid Rewards was also named Program of the Year for the 3rd in a row.
Southwest’s Senior Director of Loyalty, Partnerships, & Products Jonathan Clarkson said, “Once again, we’re honored to see the appeal of Rapid Rewards reflected in our Members’ Freddie Awards votes. The satisfaction of our Customers is a key consideration for any decision we make here at Southwest. Our Loyalty program is designed to provide Members with flexibility, plenty of award seat availability and places to travel to, and the best overall service to fit their travel needs. Those are the elements that our Members value most, and that is what we’ll continue to deliver.”
Rapid Rewards Received 6 Freddie Awards This Year Including:
- Program of the Year
- Best Customer Service
- Best Loyalty Credit Card
- Best Airline Redemption Ability
- Best Elite Program
- Best Promotion
- The Rapid Rewards program offers the chance to use points to book revenue flights for its Members.
- More Reward online portal helps the Members to use their points for hotel stays, gift cards, and car rentals.
The Freddie Awards introduces in 1988, give voice to the frequent flyer and honors the most respected travel loyalty programs in the world. The voting opened on February 15, 2018, and ended March 31, 2018. This was the 30th annual Freddie Awards of InsideFlyer Magazine that were held on April 26, 2018, in Seattle, Washington.